UEnd: empowers you to give a new kind of giftÑone that helps eradicate extreme poverty and changes the way we think about giving through the redirection of a small portion of your gift spending. UEnd: launched on Nov. 5, 2007 under the name ChristmasFuture. We changed our name but kept the same great mission on October 1, 2009. Our website makes it easy for people to refocus a portion of their gift giving budget towards the eradication of extreme poverty. Gift givers send an online gift card to friends and family. The gift recipient chooses from a database of poverty-eradication projects and then allocates their gift towards a project that interests them. This new way to give puts the power of change into everyone's hands.
UEnd: is about change-fundamental, meaningful, planet-shifting change. We're the bridge through which everyone can participate in eradicating poverty by leveraging the goodwill of a powerful, passionate group: You, you choose, you change the world, for good. Together we can end extreme poverty.
Our Mission
UEnd: exists to inspire and empower North Americans to refocus a portion of their gift giving budget towards strategic and sustainable projects in the developing world to help them eradicate poverty.
Our Vision
We want to create a legacy of change that will, in turn, renew North Americans' experience of giving (and receiving). We want to bring the poorest of the poor in on our reasons to celebrate. In communities of the developing world, projects related to health, education, economy, agriculture, infrastructure, gender, water and sanitation, and community development will be funded - giving people opportunity to achieve economically sustainable lives and a real vision for their future. The gifts we give today play a fundamental role in creating opportunity; the opportunity to see the end of extreme poverty in our lifetime.